The only reason it isn't a thing yet is because some big fish in the industry are saying no.īig artists will STILL get paid more because a lot more users listen to them - that's not the problem, Sheila. My £15 needs to be spread out to all the artists that make up my listening habits, on a monthly basis. In the likely case it is not, then I'm effectively paying for artists I don't care about." The problem was: "I pay £15 for a music subscription but this gets paid out to artists with the most streams, which may or may not reflect my listening habits. What good is it going to make if it only reaches your top artist? That's silly, but the idea wasn't good from the start. The point is that I didn't and the artists that I listen to are going to be getting less money from ME which is what I care about since it's my subscription. I really don't care if the majority of people were listening to basic shit like Taylor Swift and she was collecting their DAP each month on top of her millions from other streaming deals. I'd have to listen to an artist's songs nearly 200 times a month for them to get the same payout as from the program and if I did that with the program running they'd get double that because they'd probably be my top artist with that many listens and would be collecting my DAP. I am sure that the artist community is going to be watching their per stream payouts in the future to see what the effect of all this might be There is no way to read into this as anything other than artists getting less direct payment from listeners. They were still getting that while the favourite artist program was running. On the contrary, everyone gets a standard payout per stream, just like before the favorite artist program was started. If anything, given the way Tidal insists on heavily promoting artists I have zero interest in, it to conclude that very little of my contribution will benefit artists I'd want to support. Now sure, giving artists a leg up is in principle fine, but as someone who isn't interested in the overwhelming majority of commercially popular music and instead listens to artists that rarely, if ever, get radio airtime - artists that most people probably haven't even heard of - then a significant motivating factor for the HiFi Plus subscription has been removed.ĭPA allowed me to at least try and make a small contribution to the artists that make my day that little bit better. Feasibly, the user contribution could disproportionately benefit artists who perform exclusively in genres and styles the user has absolutely no interest in. Now Tidal decides who benefits, regardless of the user's own preferences. The user's taste and choice decided which artists benefited. Very few "giant" artists would have benefited from mine, but no matter, the real difference here is that DPA was user-focused. I'll be considering letting my subscription expire from April with this change being implemented. I enjoyed the fact that my top listened artists actually got a portion of my subscription. Have questions? Hit the link below to learn more about our future plans to support artists. Music is always changing, and we hope you’ll be part of the change with us. Plus, we will continue to provide you with your monthly listening recaps with My Activity. You can learn more about TIDAL RISING at /RISING.īeyond this, TIDAL still pays artists more than the others with HiFi Plus - we charge a little more so we can distribute more to artists. With over $6M being invested in the program this year, you can expect to see more things like our recent TIDAL RISING x Atlanta activation where TIDAL provided 4 Georgia acts with documentaries, billboards, TV coverage, and an opportunity to play for and connect live with their biggest fans. Instead, we’ll invest more than funds into the TIDAL RISING program - backing emerging artists with education, custom promotion and direct-funding, so they can grow, thrive, and build their careers with purpose and confidence. Starting April 1st, we'll no longer commit a % of HiFi Plus membership to top-listened artists each month. While every little bit counts, we learned that the program left less room for emerging artists to receive payments given its focus on listeners’ ‘top artists.’ Because of that, we made the decision to discontinue DAP. In over a year, we enrolled 70,000 artists and distributed $500,000 in payments. It’s why we launched the Direct Artist Payouts (DAP) program, a first of its kind experiment that allowed TIDAL to pay artists directly, above and beyond royalties, in a fun way that connects fans' listening habits to their favorite artist's wallet. Finding new ways for artists to support their craft drives everything we do at TIDAL. Thank you for being a part of the HiFi Plus community and continuing to support TIDAL’s mission to economically empower artists. The below is from an email I just recieved.
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